H AND H Special Roast Family Size can & wordmark — The News, 27 Feb 1942

![H AND H Special Roast Family Size can and wordmark]({{ “/assets/images/gallery/crops/newspaper/1942-02-27-the-news-h-and-h-special-roast-bag.jpg” | relative_url }})

Isolated brand block from the 27 February 1942 News “What Every Housewife Should Know About Buying Coffee” ad: at top, the H AND H Family Size VACUUM CAN illustration carries the doubled-H wordmark on a dark band, a center medallion, and a COFFEE base band; below sits the NEW SPECIAL ROAST / H AND H / COFFEE display block — the iconic wordmark used through the early-1940s Special Roast push. Together they document the package face and the typographic lockup as a paired brand asset within months of the product’s debut.

Transcription

H AND H VACUUM CAN

NEW SPECIAL ROAST H AND H COFFEE

Source

See New Special Roast housewife ad — The News, 27 Feb 1942 for full transcription and context.