![Flav-O-Tainer package face — San Antonio Light, 28 Jan 1944]({{ “/assets/images/gallery/crops/newspaper/1944-01-28-san-antonio-light-h-and-h-flav-o-tainer-enjoy-coffee-again-bag.jpg” | relative_url }})

Isolated bag face from the 28 January 1944 San Antonio Light “Now I enjoy my coffee again” ad: a tilted “THE ONLY BAG WITH THE CELLOPHANE INNER LINING!” callout points at the H AND H wordmark on the bag, framed by VACUUM FRESHNESS with its tin vignette, the ROASTER FRESH zigzag band, and DRIP GRIND COFFEE baseline. The side panel reads “THIS FLAV-O-TAINER SAVES TIN” — H and H positioning paper packaging as a wartime substitute for the vacuum can.

Transcription

THE ONLY BAG WITH THE CELLOPHANE INNER LINING! H AND H VACUUM FRESHNESS ROASTER FRESH DRIP GRIND COFFEE THIS FLAV-O-TAINER SAVES TIN

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