![Master Chef Coffee Masterful Flavor ad, San Antonio Light, 25 Oct 1956]({{ “/assets/images/gallery/crops/newspaper/1956-10-25-san-antonio-light-master-chef-masterful-flavor-ad.jpg” | relative_url }})

Master Chef Coffee “Masterful Flavor” drip grind ad with teaser for a new Instant variety. The Master Chef figure in chef’s hat appears alongside the tin. This is among the earliest documented ads announcing NEW INSTANT Master Chef Coffee, suggesting a soft introduction prior to the 1957 full launch campaign. Read the full post for full transcription and context.

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