1962 display for Master Chef leans on a “Dean of Coffee Roasters” persona — staged photo, beans, grinder, and tins — with a Hoffmann-Hayman Coffee Company, San Antonio, Texas product line at the foot. It documents the Master Chef brand voice in the early 1960s alongside stamp/refund grocery promotions.
Transcription
DEAN OF COFFEE ROASTERS
The copy presents Master Chef as a premium blend overseen by the “Dean,” emphasizes 100% pure coffees from multiple origins, and mentions trading stamps or cash refund offers with purchase. Closing line invites the home brewer as the “Master Chef.”
PRODUCT OF HOFFMAN-HAYMAN COFFEE COMPANY, SAN ANTONIO, TEXAS
Source
- “1962 Dean of Coffee Roasters,” San Antonio Express-News (San Antonio, Tex.), 29 March 1962, p. 34, Newspapers.com, https://www.newspapers.com/image/1275213769/ (accessed 2 May 2026).
- Archived export:
/assets/pdfs/1962-03-29-express-dean-of-coffee-roasters.pdf.