Alamo Cook Book (Hoffmann-Hayman imprint)

· Published for Hoffmann-Hayman Coffee Co., San Antonio, Texas

Alamo Cook Book cover

Alamo Cook Book cover

Bibliographic detail

Physical description

Stapled, buff-paper softcover booklet. Front cover carries a black silhouette/view of the Alamo, the title Alamo Cook Book, the publisher line Published for Hoffmann-Hayman Coffee Co., San Antonio, Texas, and a printed 50¢ price in the border. Back cover is a full advertisement for the H and H Blend line: H and H Blend at 35¢/lb, with a line drawing of a one-pound tin, the tagline Nothing better at any price, and the roaster line repeated. Interior printing in black on the buff-paper stock. Condition: TBD — verify in-hand.

Provenance

Acquired 24 July 2014 in person at Magic Carpet Books, a used-and-rare San Antonio bookseller. Accessioned as HH-BOOK-2014-0004. The shop encounter was opportunistic — the booklet surfaced in the H&H-related searches Magic Carpet had on hand. Acquisition source category: vendor (per accession record).

Why it matters

This is first-party Hoffmann-Hayman company-branded ephemera, not a reprint — a retail premium booklet the company commissioned (or jobbed via a community / civic group) to circulate the brand alongside Alamo iconography. As such it is:

  1. A directly attributable H&H marketing artifact — sits in the company’s paper (vs tin) run alongside the surviving Master Chef and Original Blend tins as a same-period merchandising voice.
  2. A primary-source price anchor for the H&H Blend line — the back-cover ad fixes the brand at 35¢/lb with the tagline Nothing better at any price. The implied period (when 35¢/lb was current pricing) is a dating anchor for related advertising and packaging where dates are absent.
  3. A cross-promotion record between the Hoffmann-Hayman brand and the Alamo / Bexar County civic identity that runs through other H&H advertising of the era (San Antonio newspaper clippings frequently pair the coffee with regional landmarks).

The booklet pairs in the KB with the H and H Blend brand page, the Hoffmann-Hayman company page, and any newspaper-clip evidence showing the Nothing better at any price tagline in print advertising — see brands/h-and-h-blend-coffee.md.

Notable contents

Open questions