Paul A. Rochs
Hoffmann-Hayman coffee salesman and (by 1934) sales manager. Also rendered as Paul Rochs in 1923 copy.
1917: Named in the Morrison Coffee acquisition Announcement as continuing his existing sales territory under H&H, except for the I. & G. N.–Laredo line (which went to M. R. Perron). The 1917 reference identifies him as a Morrison-era veteran being retained for territory continuity.
1923: San Antonio Light employee profile — at this date had been eleven years with the firm, placing his start date around 1912 (i.e., he joined Hoffmann-Hayman at or near the merger).
1934: Listed as sales manager on the October 1934 anniversary officer list.
Open questions
- Full vitals, San Antonio directory citations
- Whether Rochs continued past 1934 (the project hasn’t surfaced post-1934 attestations)
- The five-year gap between his 1917 Morrison-acquisition retention and the 1923 profile’s “eleven years with the firm” — does the 11-year count include Morrison time?