Late-summer 1922 San Antonio Evening News portrait ad — a formally dressed man holding a coffee cup with caption ”I’ll praise it”, set against the banner ”We roast it — Others praise it”. Testimonial copy plays on the established slogan with a first-person endorsement from the consumer’s perspective.

Transcription

”We roast it — Others praise it”

H AND H BLEND COFFEE

“WE ROAST IT. OTHERS PRAISE IT”

”I’ll praise it”

HOFFMANN-HAYMAN COFFEE CO. SAN ANTONIO, TEXAS

Source

• San Antonio Evening News (San Antonio, Tex.), 15 September 1922. Page not marked on the project scan; add locator when known.
• Project scan: Newspaper Clippings (San_Antonio_Evening_News_Fri__Sep_15__1922_.jpg).