Horizontal banner ad: “The Coffee With The ‘Big D’ In Flavor — H and H Master Chef Coffee — The Big Difference In Richer Flavor and Aroma.” Shows the Master Chef tin (1 lb., 2 lb., 3 grinds) alongside Master Chef Instant in 2-oz and 6-oz sizes. Footer: Hoffmann-Hayman Coffee Co. — San Antonio, Texas.

The “Big D” tagline is a play on Dallas’s popular nickname, consistent with H&H’s 1950s–1960s Texas regional marketing. Both regular (3 grinds) and instant (2 sizes) are displayed together, placing both formats in simultaneous market distribution in early 1958.

Transcription

THE COFFEE WITH THE ‘BIG D’ IN FLAVOR

1 lb. 2 lb. 3 GRINDS

H AND H Master Chef COFFEE

*THE BIG DIFFERENCE IN RICHER FLAVOR and AROMA

Master Chef Instant Coffee — 2-oz — 6-oz

HOFFMANN-HAYMAN COFFEE CO. — SAN ANTONIO, TEXAS

Source

• “The Coffee With The ‘Big D’ In Flavor — Master Chef Coffee,” San Antonio Express-News (San Antonio, Tex.), 31 Mar 1958, p. 7, Newspapers.com, https://www.newspapers.com/image/1273232159/ (accessed 19 May 2026).
• Archived export: /assets/pdfs/1958-03-31-san-antonio-express-news-master-chef-big-d-in-flavor-ad.pdf.