The San Antonio Light of 26 August 1923 (page 59) devotes a full spread to “The New Home of a great institution” for Hoffmann-Hayman: isometric art of the works, 1905 and 1910 inset views of the earlier plant, a hand-roaster cut labeled with capacity, a portrait of William R. Hoffmann, and the script line “We roast it—others praise it.” The piece frames more than half of San Antonio housewives as regular users of at least one H and H line—one of the largest merchandising statements in the August 1923 run.
Transcription (headlines and key lines as visible)
- Top: The New Home of a great institution / A CREDIT TO THE ENTIRE SOUTH
- Slogan (script): “We roast it—others praise it.”
- Headline (body): More than fifty per cent of the housewives of San Antonio are consistent users of one or more H and H quality products.
- Portraits / labels (as captioned on page): THE HOME OF HOFFMANN-HAYMAN COFFEE CO. IN 1910; WHERE H AND H WAS ROASTED AND PACKED IN 1905; ORIGINAL H AND H HAND ROASTER—CAPACITY 20 POUNDS; MR. WILLIAM R. HOFFMANN WHO MORE THAN A QUARTER OF A CENTURY AGO CREATED THE FAMOUS H AND H BLEND.
Body copy continues with company history (Merchants consolidation, officers, 1920 leadership). For a word-for-word dump, use the linked PDF; the page is dense.
Source
- Newspapers.com — San Antonio Light (San Antonio, Tex.), 26 Aug 1923, p. 59. Accessed 27 Apr 2026.
- Download PDF
Not to be confused with the 1932 News New home rapidly nearing completion draft from October 1932.