Hoffmann-Hayman Coffee Co.est. 1899 · San Antonio, Texas

Now At Grocers — New 2 Pound H and H Flav-O-Tainer Package, The News, 28 April 1944

Full-page display ad announcing the launch of the 2-pound H and H Flav-O-Tainer package — “Guards Rich Flavor For ‘Family’ Coffee Buyers!” — as an extension of the best-selling 1-pound Flav-O-Tainer. The two-pound format uses the same exclusive cellophane inner lining, waterproof and air-tight. The popular one-pound format is also shown alongside. Tagline: “Here’s The Only Coffee At Your Grocers — That Stays Vacuum Fresh In Paper Packages!”

The launch of the 2-lb format suggests the Flav-O-Tainer line was sufficiently successful by mid-1944 to expand to a larger family size.

Transcription

NOW AT GROCERS

THIS NEW 2 POUND H AND H “FLAV-O-TAINER” PACKAGE

Guards Rich Flavor For “Family” Coffee Buyers!

BECAUSE ITS FLAVOR STAYS FRESHER, richer longer than any other coffee in paper packages at your grocers—H and H Coffee has become a best-seller—in the popular one-pound “Flav-O-Tainer” package! Now, you can get this same sure protection to rich coffee flavor—in this new two pound H and H Flav-O-Tainer package.

It’s the only paper bag that’s like a vacuum can! Lined INSIDE with heavy, heat-sealed cellophane. And packed under vacuum methods—with delicious, roaster-fresh H AND H—a blend of the world’s rarest, richest coffees!

Yes—this is the kind of coffee men like best! Buy H AND H Coffee in the new two pound Flav-O-Tainer—for your family today!

VACUUM FRESHNESS AT PAPER BAG COST

THIS FLAV-O-TAINER JARS FLAVOR

AIR-O-TAINER RETAINING

Here’s The Only Coffee At Your Grocers—That STAYS VACUUM FRESH In Paper Packages!

WATERPROOF — No moisture whatever can enter to spoil rich flavor. AIR-TIGHT! — Like a vacuum can, this new package keeps air out always.

Only THIS Package Is LINED INSIDE with Heat-Sealed, Heavy Cellophane — An Exclusive, Patented Feature! No Other Coffee Packages Like “FLAV-O-TAINERS”!

The Popular 1 lb. “Flav-O-Tainer” BEST-SELLING COFFEE YOUR GROCER HAS!

H AND H COFFEE

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